After joining the site, users pay real dollars for what the company calls Synthetic Ownsership Interests SOIs in athletes from other members.

Trading takes place all day, with athlete values fluctuating based on their popularity and performance in real-life games a ticker showing gains and losses streams nonstop at the top of the page. Drawing on football, basketball, baseball and hockey rosters, the service also provides an avalanche of data on each team and player complete with SMS updates , a clear bid to appeal to compulsive sports stat and market watchers.

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Social networking is the other major pillar of the site, allowing fans to discuss deals, match-ups and news — something fantasy devotees have been doing for years before Facebook and MySpace. The company skims one percent off the top of every trade and is actively earning interest on the pool of money it holds.

OneSeason puts a market spin on fantasy sports | VentureBeat | | by Camille Ricketts

OneSeason faces one major rival in ProTrade , a site that does pretty much the same thing. Its interface is a little less slick, but it expands the scope to golf, NASCAR, and NCAA basketball and football. There is also Yoonew , a fake future exchange for championship sports events.

Users buy seats connected with a particular team that they predict will go all the way, and if the team happens to make it to the Super Bowl or World Series, they actually get to go.

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