The death of the pop music industry has been predicted for years — and certainly since Apple launched a whizzy device called an iPod back in The rise of free or pirated music online and the declining sales of CDs has at the same time been wielded as a cautionary tale about the power of the internet.

Allen, who took a four-year break to bring up her children, has claimed that pop stars now make most of their money from turning up to awards ceremonies and product events. How much do they pay? These reveal that the top-selling product in was the video-game Grand Theft Auto V , which sold 3. Only a decade ago — the days when Dido, Coldplay and James Blunt were hit machines — it was not uncommon for an album to sell more than three million copies.

The problem is that people just do not buy music in the quantity that they used to.

They either pick and choose the odd single, or they stream music on services such as Spotify or YouTube, often free of charge.

But this does not mean that musicians will be forced to become buskers.

Touring has long been the most lucrative way of making money for the big stadium acts, such as the Rolling Stones and Elton John. Now the global recession is over, ticket prices are on the up and new acts, such as One Direction, are cashing in. All of these events are an opportunity to sell merchandise and push the brand. The days of a Rolling Stone baseball cap are over. Taylor Swift has three different perfumes to her name; Rita Ora, who has recorded just one album, has polka dot shorts, necklaces and an entire range of Rimmel London nail varnish in her stable of merchandise.

As one music agent says: This jargon includes sponsorship of a venue, concert or tour, with the artists taking a cut. For that, they will usually be compensated for both the use of their music and of their image. The deals add up: PRS does not, however, track the pay cheques about which stars are possibly the most opaque: What is more surprising is when celebrities are paid just to turn up: Yusef Mohamed, director of Big Bang, one of the many agencies that specialize in placing celebrities at events, says: And how they pay.

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Mark Borkowski, the PR man who represents celebrities as well as brands, notes: Sometimes, of course, tempers fray. The designer Nicole Farhi caused ructions two years ago when she said she was fed up with stars demanding to be paid to sit in the front row of fashion shows and refused to pay. These personal appearances have to be managed with caution, however.

And rivals for the work will be snapping at your heels. For some, the old ways still remain the best. One music agent says: Tech market is nowhere near the dotcom days.

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Here's How Pop Stars Make Money Now That People Don't Buy Music. Harry Wallop, The Telegraph. May 7, , 7: Their fans would never forgive them. More from The Telegraph: Pop Music Music The Telegraph Money Royalties. Recommended For You Powered by Sailthru. Here's How Pop Stars Make Money Now That People Don't Buy Music Here's How Pop Stars Make Money Now That People Don't Buy Music The death of the pop music industry has been Thanks to our partners.

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